Thessaloniki Lights Up for the Grand Opening of INTERSPORT’s Football Store

On Wednesday, October 15th, the night sky of Thessaloniki came alive with a breathtaking drone show celebrating the grand opening of the new INTERSPORT football store — a space dedicated exclusively to the world of football.

The event attracted a large crowd who gathered to witness the launch, followed by a one-of-a-kind aerial performance that captured the true essence of the game.

The choreography unfolded with dazzling precision: the INTERSPORT logo, a football, a player striking the ball, a glowing football stadium, a goalkeeper in motion, the word “GOAL”, a trophy, the location pin, and finally, a radiant Football inside a heart, fading beautifully into the INTERSPORT logo.

Each formation was designed to celebrate football’s passion, energy, and emotion — a tribute both to the sport and to INTERSPORT’s new concept store. The show was visible from long distances and instantly became a crowd favorite, with spectators capturing and sharing the moment across social media, generating an impressive wave of organic engagement.

This activation stood out as a truly original and impactful brand experience, perfectly aligning technology, creativity, and storytelling to boost brand awareness and create a memorable emotional connection with the audience.

A video recap of the show will be released soon.