A World First: Rolex Lights Up the Sky with 300 Drones by DRNS

On Thursday, June 5th, we proudly presented the first-ever drone light show for Rolex worldwide - a truly historic moment in the world of luxury experiences.

The show took place at the stunning Astir Marina in Vouliagmeni, in celebration of the grand opening of the new Rolex boutique. The evening welcomed distinguished guests and VIP Rolex clients, who were mesmerized by a breathtaking aerial performance.

As night fell, 300 synchronized drones took flight, transforming the Athenian sky into a canvas of precision and elegance. Iconic Rolex imagery — the signature crown, watch silhouettes, chronograph elements, and the emblematic logo — came to life in the air, in perfect harmony with an evocative soundtrack. Every moment was meticulously choreographed to reflect the timeless class, innovation, and prestige that define the Rolex name.

The audience was left in awe. Phones were raised, capturing photo after photo as the sky bloomed with movement and light. Many described the show as breathtaking and utterly unforgettable, a true fusion of cutting-edge technology and elegance in the sky..

For us at DRNS, it was not only an honor but a defining moment — to be entrusted with crafting a world-first spectacle for one of the most iconic luxury brands in history.

See the highlights in the short video below.