Lighting Up Tomorrow: DRNS x Future 100

VML Future 100 Conference x DRNS Drone Light Show , April 2025

On April 25th, DRNS lit up the sky above the iconic Athens Conservatoire with a spectacular drone light show for the VML Future 100 Conference . The event marked the global unveiling of Future 100: 2025—VML’s annual trend report spotlighting the key cultural shifts, consumer behaviors, and innovations shaping the year ahead. In a night that brought together leading figures from the marketing world and top global brands, we at DRNS created a fully custom aerial performance to celebrate this future-facing vision. A fusion of technology, creativity, and storytelling—this wasn't just a show, it was a vision of the future in motion

The show began with the VML logo lighting up the night, followed by the appearance of GroupM’s emblem—two key identities under the same global vision. Then came the title “The Future 100”, signaling the official launch of the 2025 insights.

From there, the sky transformed into a moving gallery of light: an abstract formation symbolizing change, a female face inspired by VML’s past visual language, and a hand holding a globe with a human face, reflecting connection and global perspective. One of the most vibrant moments was a colorful abstract circle, radiating diversity and creative energy.

The performance proudly featured the DRNS logo, marking our creative and technical footprint in the show. And in a seamless closing loop, the formation returned to where it all began—with the VML logo glowing once again in the night sky.

This was the future, not told in words—but traced in motion, color, and precision above a city full of history.